Snack aisle, Spar, Tjøme
Snack aisle, Spar, Tjøme

‘Beautrition’, Bitter Flavors Lead Whole Foods 2027 Trends Report

Bitter flavors, interest in origins and “Beautrition” are some Whole Foods Market top trend predictions for 2027.

Desk · Rona Schwartz · Oct 19, 2026, 5:00 AM

Bitter flavors, interest in origins and “Beautrition” are some Whole Foods Market top trend predictions for 2027.

For buyers, the question is the facing, the pack, and whether the SKU earns cooler or dry-grocery space.