Snack aisle, Spar, Tjøme
Snack aisle, Spar, Tjøme

Instacart and DoorDash wrestle with online grocery’s growing affordability problem

Cost concerns have long challenged e-grocery, and addressing the issue is becoming more urgent as consumer price sensitivity rises, executives of the companies

Desk · Eric Lazare · Sep 24, 2026, 8:00 AM

Cost concerns have long challenged e-grocery, and addressing the issue is becoming more urgent as consumer price sensitivity rises, executives of the companies said.

For buyers, the question is the facing, the pack, and whether the SKU earns cooler or dry-grocery space.