NBC 5 goes inside Plano's Frito-Lay test kitchen where they test new chips, flavors

Football season is snack season and you may not realize a lot of the work to develop new chips and flavors happens in our own backyard.

For buyers, the question is the facing, the pack, and whether the SKU earns cooler or dry-grocery space.

Based on reporting by NBC 5 Dallas-Fort Worth.